With Christmas day fast approaching, many retailers are looking to take advantage of the festive period and stock up for the extra trade and you should too. Here is our guide to a profitable Christmas period:
- You might want to think about employing temporary staff before, during and after Christmas. As the festive period is a time for family, your staff are likely to want to take time off in December, it is important that if you allow your existing staff this holiday that you consider your staff rota to make sure you are covered for the increased foot-fall period.
- Remember that as an employer you have a legal responsibility to ensure that you have provided safe and secure surroundings for your employees, you also need to ensure you have Employers Liability Insurance – which includes temporary staff, paid and unpaid volunteers.
- In order to increase profit it is important that you increase your stock, but don’t over stock! Families are expected to spend £796 on average celebrating Christmas this year – this is your chance to capitalise on the busiest time in the retail calendar.
- With extra stock comes extra risk, ranging from malicious damage to theft and burglary. If you need increased stock cover during busy periods here at The Insurance Octopus we will aim to find an insurer who will give you extra cover, in some cases for no additional cost.
Transform your premises
Now you have all your seasonal stock sorted, you need to differentiate yourself from your competitors. Why not decorate your shop to attract passers-by? Many retailers have already begun decking out their premises with festive decorations and you should too. Consider decorating both the interior and exterior of your property, take a look at your local competition to see what they are doing and try and go one step further! If you’re on a budget, take a look at some DIY inspiration on websites like Pinterest.
Hold a Christmas event
- Given the magnitude of Christmas retail competition, you should think about running an event in the lead up to the big day, offering drinks, festive nibbles, offers and discounts on the night. Merchandise your store in a way that will encourage impulse purchasing, such as positioning small gifts near the till areas.
- It is worth remembering that if one of your customers are hurt during your event as a result of your, or staff members negligence, Public Liability insurance will protect in the event of a claim against the business.
Plan a New Year Sale
- If you invest in more stock in December but perhaps don’t have as much custom as you were hoping, planning a January sale is a great way to shift it!
- Reduce the items that will sell well during the rest of the year by a small percentage and reduce the seasonal items such as Christmas tree’s right down – you will be surprised how quickly you can sell these items if the customer feels like they are getting a good deal! Market your sale event with e-mail campaigns to inform your existing customer base and use leaflets and flyers to attract new customers.
When you’re considering taking out a policy, one of The Insurance Octopus Shop or Retail specialists will discuss your business requirements with you and compare personalised quotes from a number of major insurance providers. You will get a bespoke policy that ensures you only pay for the cover you need. We can add additional policy covers, such as legal expenses and business interruption cover.
We can provide you with your business insurance and documents on the same day in most cases, offering a range of flexible payment options, including Direct Debit. Speak to us today to get a quote.