All new businesses want to attract clients in the most affordable and efficient ways possible. When you’re just starting on your business journey it can seem like a daunting prospect to find clients out of the blue, but the truth of the matter is that you really don’t need to spend much money to do it.
Here are affordable ways to encourage new clients for SMEs and entrepreneurs.
Renew old contacts
Just because you’re starting a new business, doesn’t mean that all of your clients have to be brand new too. Many businesses lose out on valuable client loyalty because they don’t take the time and effort necessary to keep in contact with clients. This can take any form, whether it’s just a semi-regular newsletter or a press release detailing your new business offerings.
It’s invaluable to keep client contact information on file, because you never know when it’s going to come in handy. It means you don’t ever have to start truly from scratch, you always have some prospects in the first few days of your business opening.
Establish your listings
There’s no reason why you should do the donkey work, let your new clients come to you! To make this happen in the most efficient way possible, ensure your business is visible in as many local and online listings and directories as possible. When people need something they search for it online, when they do make sure they find you.
It may seem a bit of a chore to register your business with a variety of different listings websites, but an afternoon spent doing that could be an invaluable way of bringing in a great deal of already interested clients.
Social media matters
Many people bemoan how ubiquitous social media has become in people’s lives, and the rights and wrongs of that aside it offers you a superb opportunity for outreach as a small business owner. Make sure that your business has a Facebook page, a Twitter profile, an Instagram account and so on.
And, importantly, use them! There is nothing about a dormant profile that’s going to stimulate prospective clients to reach out to your business. Regular posting is essential to developing a following from which your client base can grow.
Offers, discounts, and freebies
Everyone loves free stuff or what they consider to be a bargain. It’s just the way it is. And, people are highly likely to remember who gave them free stuff. It’s a golden opportunity for you to show the quality of your products by getting them into the hands of a few lucky potential customers, who can then tell their family and friends.
Say you sell business insurance for example, promote a 50% discount on the first month’s premium for the first twenty-five people who register their interest. The phone will ring off the hook!
Get out, get noticed
A great way of developing your client list without spending a lot of money is to get out and about in your local community. Invest some time in some volunteer projects and bring your business some positive reputation, if people see you’re doing good they’re more likely to give you their business.
Keep an eye on local papers and social media for upcoming events, and if possible make sure you’re present.
Another great way to expand your customer base is through effective networking. Participating in networking events relevant to your industry, product and service offering can help you meet like-minded people who may be interested in what you’ve got to offer, or know someone else who is. Speaking at such events can also help to highlight your expertise and knowledge within a certain topic – giving your brand that halo effect. Establishing yourself as an authority in the industry too, this will further boost your business’s reputation.
If you’re a little nervous about networking, we recommend you following these tips:
- When you join a conversation, show that you were listening with a comment that adds to it. Acknowledge a key point rather than focusing on you and your work.
- Research attendees and come prepared with questions to make a great first impression. Approaching others too aggressively and not paying attention to the people and conversations around you can have a negative effect.
- Ask if there’s a way that you can help others, such as making an introduction to a key contact that may be of interest. A helpful introduction goes a long way in leaving a positive first impression and can lead to long-term relationships.
And most importantly, find a reason to follow up. Following the networking event, if you see a relevant article or event you feel your new contact would love, then tell them about it, and how you think it could benefit them. They’ll likely appreciate your thought, and you’ll be kept in theirs should they ever need your products and/or services.
A Sign Of Trust
New businesses truly have to prove their worth, not only because they’ve got far more established businesses to compete with, but they also need to show they’ve thought about every eventuality when it comes to their service offering. Where many new businesses fail is lack of business, or, being unable to fulfil orders – sometimes due to unexpected events, or incidents outside of their control. With the right insurance in place, many businesses could have avoided their closure. Therefore, by taking out an affordable insurance policy from The Insurance Octopus, you can rest assured that your business is protected.
With a business insurance policy from The Insurance Insurance, you receive a proof policy badge, which can be placed on your website, and downloaded to put up at your premises.
From public liability, product liability and employers’ liability through to stock & contents insurance, business interruption insurance, loss of money, seasonal increases and personal accident insurance, we can provide all this and more for your business. The right insurance policy in place not only protects your staff, your clients and members of the public, but should the worst happen, covers the cost of expensive claims and compensation.
Looking to show new clients what you’re made of? Do so with The Insurance Octopus and contact us today on 0161 968 2060 to discuss our range of policies, and how we can meet your business insurance needs.