How does the UK Communicate?

Ofcom have released details of how we now communicate in the United Kingdom.

Within the survey adults were asked what methods they used at least once a day to communicate with friends and family.

The results are below:

  • The average consumer will now send around 50 texts per week which has more than doubled in 4 years.  150 billion text messages were sent in 2011.
  • 90 minutes per week is spent on social networking sites and email or using a mobile to access the internet.
  • Traditional forms of communication are declining with an overall average time spent chatting on the phone falling by 5% in 2011.
  • Teenagers and young adults are leading the communication change/habits.  Increased socialising with friends and family online and through text messages despite saying that they do prefer to talk face to face.
  • The changes are also reflecting in the massive increase in ownership of connected internet devices such as tablets or smartphones.
  • Ownership of a tablet has jumped from 2% to 11% in 12 months, whilst 1 in 10 adults now have an e-reader.
  • Two fifths of UK adults now own a smartphone, with the same proportion saying their phone is the most important device for accessing the internet.
  • Smartphones are encouraging online bargain hunting or researching offline and buying online. Over half of smartphone users claim to use their phone in some way when out shopping.
  • UK households on average own 3 different types of internet enabled devices, such as a laptop, smartphone or internet-enabled games consoles.