As businesses across the UK dust off their decorations and dig out those cheesy festive music compilations, shops and retailers should also be prepared for any opportunities to attract more sales.
While bringing in new customers is an ongoing effort, there are a couple of individual days that small businesses should pay particular attention to.
Black Friday – November 28th
A concept that began in the US to mark the official beginning of the Christmas shopping season following Thanksgiving, Black Friday has now crossed the Atlantic. Regarded as the busiest shopping day of the year, many major retailers such as Amazon, Argos and John Lewis have got on board with this tradition and so should small retailers.
It was estimated that UK consumers spent £200 million on this date alone last year, as shops introduced festive sales and special offers to lure in the massive crowds of bargain hunters. With so many more shoppers around, this is the perfect opportunity for small businesses to shift old stock and promote new products. Cafes and restaurants should also ensure they’re prepared for the influx.
Small Business Saturday – December 6th
After a successful first event last year that generated an extra £500 million for local businesses, Small Business Saturday is returning for the second round on December 6th.
This grassroots non-political campaign was established as a way to promote Britain’s wide variety of small businesses and the important part that they play in local communities and the economy as a whole. As part of this project, people are encouraged to visit and support their local independent shops and businesses.
All small ventures from family-run shops to online businesses to manufacturers can get involved.
For further information and to download a digital pack with guidance, visit the Small Business Saturday website.