As a media consultant, it’s your job to get positive coverage for clients in the public eye. From print publications and broadcasting through to online magazines, blogs and social media, the increasingly digital world has made this pivotal role more important than ever.
Keeping a strong handle on public image and getting the right message out there requires a unique set of skills that many businesses, organisations and individual public figures require, either in an ongoing capacity or leading up to important events. But while you concentrate on getting the right coverage for your clients, it’s also vital to ensure that you’re adequately covered with professional indemnity insurance as part of a tailored media consultants’ insurance plan.
Working with different people all of the time, there’s a higher risk of encountering awkward clients and difficult situations that could spiral out of control.
What is professional indemnity insurance for media consultants and why is this type of protection needed?
As the media world is in a constant state of flux, it’s becoming increasingly challenging to keep full control over the desired public image. Whether you’re crafting press releases, organising press conferences, building relationships with influential journalists, minimising damages from negative publicity or conducting media training, you always need to be extra sharp and right on the ball.
When it comes to public relations, it only takes one bad article in the media to destroy the reputation of a business; sometimes beyond repair. When things go wrong, whether or not it’s your fault, you could find yourself faced with a claim for compensation. This is why professional indemnity insurance is such an essential cornerstone of your media consultants insurance.
Also known as PI insurance, this kind of cover protects you from the potentially huge financial costs of dealing with a compensation claim. Even the smallest, most innocent of mistakes could have far-reaching implications and if your actions lead to a client losing money or receiving a poor reputation, they could see fit to take action against you.
Professional indemnity insurance covers compensation claims for the likes of breach of contract, loss of data, defamation and professional negligence.
What could possibly go wrong?
It’s easy to have a false sense of security when everything is going great, but as soon as a problem occurs you’ll definitely want to be fully insured. Compensation cases have the potential to run into hundreds of thousands or even millions so having professional indemnity cover protects you from potential financial ruin.
Even if you’re completely innocent, you’ll still need support in place to fight the case and get it quashed. If you admit to the mistake, having insurance to cover the costs of a strong legal team gives you a higher probability of coming to a settlement that minimises reputation-damaging public scrutiny.
Many situations can escalate to the point where a claim is made against you. Even the most competent and experienced of media consultants can find themselves in hot water following a disagreement during a project. A client might be unhappy with the results of a media campaign. You could accidently send out an embargoed press release a few days too early resulting in a PR nightmare due to bad timing.
There are a number of high profile cases regarding disagreements between consultants and their famous clients. Most recently, former Mötley Crüe frontman Vince Neil filed a lawsuit against his social media consultant for professional negligence, claiming they had published unauthorised posts amongst other alleged issues.
These scenarios do happen and consultants offering game-changing advice and services to businesses are at a high risk of being sued when events don’t turn out as planned. By being properly insured, you’re giving yourself that priceless peace of mind so you can truly thrive and enjoy your job as a media consultant.
Don’t wait until it’s too late. Get yourself fully protected today with bespoke media consultants insurance from The Insurance Octopus.