While there’s always talk about the rise of online shopping and the uncertainly of the high street’s future, the latest research suggests otherwise.
A study conducted by Vouchercloud has revealed that more people got out and about around the shops for the January Sales rather than staying in spending their Christmas money online via smartphones and laptops.
According to the data collected, 57% of shoppers in the UK hit the high street for the annual post-Christmas sales compared to 24% going online and 11% indulging in an even mixture of high street and online retail therapy. Only 8% decided to avoid the sales altogether. In terms of in-store spending, the average amount increased from £260 in January 2014 to £295 this year.
Matthew Wood, Managing Director at Vouchercloud.com, said “These results show that people have been less inclined to wait by their laptops, computers and tablets to get the best bargains in January.
“The high street certainly made a massive comeback in 2015 and many of our retailers, such as New Look, Jack Wills, Burton Menswear and Joules, have seen an increase on in-store redemptions.
“Amongst other things, this January was far less volatile weather-wise, so perhaps this has tempted the British bargain hunters out on to the high street.”
What did January Sale shoppers buy?
The most popular high street items during the sales were clothing (54%), furniture (48%) and technology (35%). Homeware and children’s toys were also in high demand. The requirement for technology products saw a particularly impressive increase of 30% compared to 2014.
When shoppers were asked why they preferred the high street to online, the responses included enjoying the experience (32%), not wanting to wait for delivery (27%) and preferring to see the products in person (21%).