Discount supermarket brand, Poundworld, is set to launch what it claims to be Britain’s biggest online discount store, helping shoppers to bag bargains at the click of a button from the comfort of their own homes.

Perhaps controversially, the man who sold his interest in Poundland for £50million in 2002, Steve Smith, is creating poundshop.com, a site where everything, just as in the physical store, is on sale for £1. Poundworld is Britain’s third biggest set-price discount chain and the first of the high street names to trade online.

The website, which has been created in response to 10,000 customers requesting an online service, will allow consumers to click and collect, or ay £3.65 for delivery – the minimum spend per order will be £10. Going live at 2pm today (Tuesday 11th February 2014), Smith said, “Our aim is to offer shoppers a unique service and great value at the click of a mouse.”

The brand’s trading director, Chris Edwards Jnr, added, “We’re thrilled to be launching Britain’s biggest online pound store. With too many bargains to carry home in store, the service will be ideal for shoppers that want to buy from us but don’t yet have a store in their town.”

Expecting to see this contribute to making a profit of £400million this year, the brand reported last month that pre-tax profits fell 34%, but sales soared 42% year on year to £294million. There are 240 stores nationwide, with 50 more planned for 2014 and currently employs 5,000 staff, serving 2million customers served a week.

Time will tell whether poundshop.com will be successful in the online domain, as shopping at the click of a button continues to increase and become a preferred choice for shoppers due to its convenience.