Small Business Saturday – How to Make the Most of it

Whether you’re a fledgling small business owner or have been going for decades, December 6th should be a day in your diary filled with opportunity to get more attention and attract new customers.

Small Business Saturday brought in £500 million in extra earnings for UK shops and companies last year. Do you want to be involved and get a slice of this pie? Then take note of the following suggestions…

In-store events and promotions

Like bees to honey, people naturally gravitate towards special offers and discounts. Have a one-day-only event to draw in customers.
Make your window display extra eye-catching and Christmassy, get baking to tempt in passers-by with free cupcakes and offer the best deals you can to promote multiple purchases.

Social media

Get involved with the chatter on social media networks like Twitter by following hashtags such as #SmallBusinessSatursday #shopsmall, #dinesmalland #smallbizsatUK. Highlightyour event locally by adding an area hashtag to all of your tweets.
Promote on your Facebook page and launch competitions designed to get more likes in return for the chance to win something.

Attract press coverage

Without a doubt, your local media will be seeking the best Small Business Saturday photo opportunities to cover. Think outside of the box with unique ideas to attract press attention.
This could be anything from a fancy dress theme for your staff through to interactive games offering a chance to win prizes. Contact your local newspaper at the earliest possible opportunity to request a photographer and present them with a story angle that is too good to refuse.

Small Business Saturday is not just about getting more sales. This is a chance to raise awareness, find inspiration from other businesses and get involved in your local community.