Thanks to the explosion of social media channels, those in small business have many more opportunities to reach audiences, get their brand name out there and assist customer relations; the digital landscape in the business industry has never thrived so much. From Twitter and Facebook to LinkedIn and Pinterest, we are spoilt for choice, but challenges can also arise from using these online platforms which a company may not have anticipated.
The Insurance Octopus has considered how to approach using social media channels from a SME perspective and collated a list of tips to maximise these online offerings. By concentrating on the right platform and managing the effectiveness of your campaign, these pointers can help ensure your business gets the most out of being on one or many of the platforms available. Check out our infographic and get social!