We’ve previously explored how to make the most of social media for small businesses in what proved to be a popular infographic, so it only felt natural to expand on this to ensure that you continue to maximise on what social media can do for your business.

Interacting with both current and potential fans of your product or service is one of the most powerful reasons for businesses to adopt a social strategy.  It’s a powerful way to get your business message to the masses while also giving plentiful opportunities to engage with your consumers and gain valuable feedback. And for the most part, it’s free to do. 

That being said, for some SMEs, resources may not be readily available to have someone posting social channels on a real-time basis. This is where social media automation can play a huge role in streamlining efficiency and getting the most out of your social channels. 

Social media automation is essentially using one or a variety of tools to automate the process of posting content on to social channels and it can be a great way to help grow your business. However, there’s a careful balance to be had with what can be automated and what ideally shouldn’t be. The whole point of social media is to be social and have conversations with your consumers, which is why careful automation all the more important.

With the help of a highly detailed guide from Buffer, we’ve put together a succinct process of how social media automation can work for your business including what to automate, what not to automate, and how to avoid the pitfalls. We hope it helps!