It may come as little surprise to many but retail giant Asda has released a report which states that shoppers are especially gloomy about the future of their children. Mums, in particular, are worried that their children will not be able to expect a more secure financial future than their own. This is because the state of the economy means that parents are largely unable to save to help secure improved futures, and the so called Mumdex score from Asda shows that sentiment has fallen from an already alarmingly low -8% to an even more catastrophic -16%.

Retailers tend to be hit hard when recession occurs because as purse strings tighten it is shopping that is one of the first things to be cut. This means that incentivised offers are introduced and these can cut into otherwise healthy profit levels for retailers of all types of product and In virtually every sector.

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