Are you thinking about taking a leap of faith and launching a mobile beauty business?

From being your own boss and enjoying flexible working hours to getting a liberating feeling that comes with following your true passions, there are numerous benefits to taking this route.

Read on for some essential tips on achieving success…

Utilise social media

Nowadays, it’s possible to run mobile beauty and hairdressing businesses almost completely using a Facebook business page. The opportunities for building up clients this way are endless.

However, if you don’t want to invest in regular Facebook advertising, you could simply just set up a private group for your friends and customers so they’ll get automatic notifications when you post an update.

When it comes to mobile beauty treatments, people generally like to stick with what they know. After all, inviting somebody into your home requires a certain amount of trust and reassurance. So your close friends, old school pals and even friends of friends are guaranteed to provide a potential pool of clients right from the get go. Do a top job and your client base will continue to grow exponentially.

Maintaining a gallery of your work, building up rave reviews and informing people of any cancellations or outstanding appointment slots for those busy weekends are some of the ways Facebook can be a priceless tool for running your beauty business.

Also be sure to incorporate other popular social networks such as Twitter and Instagram into your marketing efforts and remember to share images of your work as people respond better to images.

Provide a friendly, reliable service

Even if you’re a highly talented senior makeup artist or hair stylist, you won’t keep clients unless you offer a friendly and reliable service.  This means being punctual, meeting or exceeding expectations, and making your customers feel comfortable and well looked after.

Become specialised

While working at a beauty salon often means multi-tasking and carrying out multiple treatments throughout the day, working for yourself gives you room to become specialised in a particular type of treatment or occasion niche.

For example, rather than marketing yourself as a general beautician, you could concentrate on hair and beauty for special events like weddings or focus purely on being a nail technician.

Having a niche automatically gives you more authority in presenting yourself as an expert in a certain area. This is a great way of standing out from the crowd and attracting quality clients.

Having a specialisation also lowers your running costs as you won’t require as diverse a collection of tools and equipment that a more general hair and beauty consultant needs.

Protect your business

Launching your own business is an exciting time and there’s plenty to do beforehand, but don’t forget to sort out your hair and beauty insurance as a priority. Being insured will protect you when unexpected circumstances arise that could put the continuation of your business in jeopardy.

From meeting the legal costs of compensation claims from unhappy or difficult customers to covering any loss of trade if you’re injured and out of work for a while, having strong business insurance in place is essential for giving you peace of mind while you get on with doing what you love.

Invest in the best equipment

If you want to be the best, you need to invest in the best. Rather than being too thrifty with basic tools and equipment, you should aim to use the highest quality products possible. Not only will this impress your clients and increase the chance of them becoming regulars, you’ll also be setting higher standards for yourself and the reputation of your business as a whole. This will pay off in the long-term.

Call or email The Insurance Octopus today to find out more about the top-quality bespoke hair and beauty insurance packages available.

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