We have been working together with Feefo for a while now, so it was a fantastic achievement to receive the Trusted Merchant status from the global feedback engine. Only presented to Feefo merchants and based upon the data received over the duration of 2013, we are delighted about this accolade.

This award means we are recognised as a business that consistently delivers excellent customer service in the eyes of our genuine customers, and one which has gained an average of 85% Service Rating – it is currently 91% and we have gathered over 1,000 reviews. A highly desirable certification, it is based upon the views of customers and not industry judges, showing a truer and more trusted representation of our service.

Trusted reviews from real customers

Gathered from customers that have completed a transaction, all reviews can be traced back to a specific transaction, meaning the data provided by Feefo is incredibly value to us at The Insurance Octopus. It allows us to gain an insight into the successes of what we are doing right, plus it is constructive to hear where we can improve aspects of our service. For potential and prospective customers, this allows them to read true and honest reviews prior to making a purchase.

From a digital marketing point of view, verified reviews are fantastic or generating business insight and for tangible rewards in both organic page ranking and in search engine listings; Google values the content provided in review providers by using data from carefully selected review partners like Feefo. As a result, this provides us, as businesses, the ability to be aware of and have the opportunity to appease unsatisfied customers, should this be the case.

We look forward to gathering more reviews from our customers in the near future, it is a very important part of The Insurance Octopus ethos to know our customers are happy and satisfied with the service they receive from our insurance specialists!