In case you didn’t know, it’s National Blood Week (8th – 14th June).
If you weren’t aware of this, it could be because the UK is currently suffering a major shortage of donors; in just 10 years, the number of blood donors in England and Wales has decreased by 40%.
According to the NHS 200,000 new donors are needed to provide enough blood to meet demands – and that’s just this year.
Those from Asian, Black and Minority Ethnic communities in particular are lacking, making up less that 5% of those who have donated blood in the last 12 months.
To highlight this issue, you may have noticed that the letters A, O and B (representing the different blood groups) are going missing from landmarks around the UK.
Brands like Green & Black’s, Odeon cinemas and the Daily Mail showing their support for the NHS scheme, to help raise awareness of a lack of donors.
Using the hashtag #MissingType, this is a smart and strong campaign which we hope will make an impact on the situation and bring it to light in a positive way. Here’s our logo reworked to show our support as a business, plus you will notice it has changed on our website for the duration of the week.